A word about titles

Most scientific papers have terrible titles. Sometimes they are descriptive, often too descriptive. It's nice to see short titles, especially when they don't sound pretentious. It's even better when the title is short and clever, and that hardly ever happens. It happens so rarely, that I hardly look at titles. Today I realized that a paper I've read probably 5 times over the years, has one of the best titles ever:


I put it in all caps because that's how they did it in the print version [LINK]. 

I've heard so much about EPIC, which stands for Eastern Pacific Investigation of Climate, that I never realized that the title of the paper is a play on words! I'm now pretty convinced that the field project was named EPIC just to have that title. 

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